Social Media Engagement ROI Calculator

True ROI of a social campaign — accounting for organic reach, paid boost, engagement rate, click-through, conversion rate and average order value across Instagram, TikTok, LinkedIn, X and Facebook.

Follower / audience count

Organic reach (% of followers)IG 3–8%, TikTok 15–40%, LinkedIn 5–15%, X 2–5%, FB 1.5–5%.

Paid boost budget

CPM (paid, per 1,000 impressions)Meta €4–€12, TikTok €3–€8, LinkedIn €25–€60, X €5–€12.

Engagement rate (%)

Link CTR (%)

Landing-page conversion rate (%)

Average order value

Content production cost (per post)

Currency

Result

Total reach: 64,000 impressions (1,500 organic + 62,500 paid)
Engagements: 2,048
Clicks to site: 896
Sales: 22
Revenue: €1,456
Total campaign cost: €750
ROI: 94.1%
CPC (paid): €1
CAC (all-in): €33

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