Marketing & Ads calculators

ROAS, CAC/LTV, CTR, CPC and email open rate.

ROAS / Ad ROI Calculator

Return on ad spend and break-even ROAS at your margin.

Result

ROAS
4×
Break-even ROAS
2.5×
Profit on ads
1,800

CAC / LTV Ratio Calculator

Lifetime value vs customer acquisition cost — the SaaS health metric.

Result

LTV
563
LTV : CAC
7.03 : 1
Payback (months)
3.56

CTR, CPC & CPM Calculator

Convert between CTR, CPC, CPM and impressions for any ad set.

Result

CTR
1.5 %
CPC
0.2
CPM
3

Social Media Engagement ROI Calculator

True ROI of a social campaign — accounting for organic reach, paid boost, engagement rate, click-through, conversion rate and average order value across Instagram, TikTok, LinkedIn, X and Facebook.

Result

Total reach
64,000 impressions (1,500 organic + 62,500 paid)
Engagements
2,048
Clicks to site
896
Sales
22
Revenue
€1,456
Total campaign cost
€750
ROI
94.1%
CPC (paid)
€1
CAC (all-in)
€33