About this calculator

ROAS = revenue ÷ ad spend. Break-even ROAS = 1 ÷ gross margin %. Anything above break-even is profitable advertising.

Frequently asked questions

What does the ROAS / Ad ROI Calculator do?

Return on ad spend and break-even ROAS at your margin. ROAS = revenue ÷ ad spend. Break-even ROAS = 1 ÷ gross margin %. Anything above break-even is profitable advertising.

Is the ROAS / Ad ROI Calculator free to use?

Yes. Every calculator on Calcurly.com is free, works in your browser without sign-up, and can be embedded on your own website.

How accurate is the ROAS / Ad ROI Calculator?

Results are calculated in real time using industry-standard formulas. Treat the output as a well-informed estimate — always cross-check with local regulations, product datasheets, or a qualified marketing & ads professional before committing to a purchase or a job.

What inputs does the ROAS / Ad ROI Calculator need?

Enter values for: Revenue from ads, Ad spend, Gross margin %. Sensible defaults are pre-filled where possible so you can start with a single change.

Can I embed the ROAS / Ad ROI Calculator on my own website?

Yes — copy the iframe snippet at the bottom of this page, or use the Embed Generator to customise the size. The embedded version stays in sync with the live calculator on Calcurly.com.